D2C brands are moving fulfillment from Gurugram to Noida primarily because warehouse rent is 35–45% cheaper (₹22–32/sq.ft vs ₹45–65/sq.ft), East-India and UP/Bihar line-haul is 6–10 hours faster from Noida, and the 3PL ecosystem in Noida has matured to match Gurugram on tech and SLA. Gurugram still wins for South-India dispatch and luxury brand prestige.