Peak season prep: a 90-day playbook for Indian e-commerce
Indian e-commerce peak runs September to January, with order volume typically 2.5–4x normal. The 90-day prep window starts in early August: inventory build by D-60, courier capacity contracts by D-45, peak staffing onboarded by D-30, festive packaging in stock by D-25, and 7 days of buffer inventory by D-15. Brands that skip this prep see SLA breaches, listing demotions and 30%+ revenue loss vs. capable peers.