Fulfillment KPIs every D2C founder should track weekly
The 12 fulfillment KPIs every D2C founder should track weekly are: order acceptance rate, dispatch SLA, pick accuracy, packaging defect rate, RTO%, NDR resolution rate, on-time delivery (OTD), CSAT on delivery, COD remittance lag, return processing TAT, inventory accuracy, and shrinkage. Together they predict P&L health — outliers on any of them lead to refund spikes, listing demotions, or working-capital problems within 30 days.