Your true e-commerce fulfillment cost-per-order in India includes 6 components: storage (₹2–₹6), pick-pack labour (₹8–₹15), packaging materials (₹6–₹20), shipping (₹40–₹90), returns/RTO (₹15–₹40 weighted) and management overhead (₹3–₹8). Most D2C brands underestimate by ignoring RTO and overhead — the honest number is usually 30–40% higher than they think.