FSSAI for D2C food brands: licensing, labelling and fulfillment
FSSAI requires every food business in India to register or license based on annual turnover: Basic (under ₹12 lakh), State (₹12 lakh–₹20 crore) or Central (over ₹20 crore or inter-state). Labels must show FSSAI number, ingredients, nutritional info, allergens, batch, manufacture and expiry dates. Fulfillment must enforce FEFO (first-expiry-first-out) — non-compliant brands face listing pulls from Amazon, Flipkart, BigBasket and Zepto.